Reporting to the Programs Director the jobholder will be responsible for leading and coordinating the Marketing and Business development functions of the Institute.
Key Responsibilities & Deliverables
Plan, engage, execute a comprehensive, aggressive and proactive marketing strategy that advances the Institute’s mission and goals.
Raise the visibility of the Institute by carrying out effective marketing and communication plan in order to;
o Attract new students to the institute
o Publicize the unique disposition and offering of the Institute
o Promote the profile of the school as a whole to external audiences
Develop a Marketing, Recruitment & Enrolment and Retention Plan that helps achieve optimal enrolment for the school and develop annual increment goals
Develop and Implement strategies for social media and web- based platforms geared towards recruitment, retention, image building, affinity and awareness.
Establish priorities for marketing assignments, monitor progress, review work products and ensure products are delivered in a timely manner.
Analyze and interpret industry data and information, AFTTTI products and make appropriate recommendations for the Institute based on findings
Create and produce marketing material (brochures, posters, flyers etc.) for the Institute’s programs, liaising with the relevant academic staff.
Manage the full scope of activities related to the development and dissemination of a variety of marketing and communication tactics and materials which includes concepts development and visual appearances for; a college magazine and other publications, videos, events, promotional partnerships, brochures and other printed collateral, print, TV, radio, and outdoor advertisements, Internet marketing, direct mailings, talking points, scripts, image development and design, research, and/or other applicable items.
Establish standards to protect the Institutes brand and oversee implementation of brands creative elements on Institute’s mass communications.
Identifying, establishing and nurturing partnerships with other industry players for mutual benefit
Updating of schools Facebook and Twitter accounts the information about the College on external websites
Liaising and providing information to the media and arranging interviews with members of staff and or students as necessary
Maintaining a photo library and arranging external photo shoots and filming for marketing, brand-building purposes
Prepare periodic reports on the function for decision making by
Qualifications & Experience
Degree in Marketing or a Business related field.
At least 3 years’ experience in Media, communication, marketing or event management
Proven track record of success facilitating progressive organizational change and development
Excellent Business development, oral and communicatio skills.
Should be conversant with all digital media marketing platforms and event management.
Should have prior experience working with young adults
Must have good interpersonal skills
If this is you we are looking for, please email your application and resumé to; firstname.lastname@example.org to reach us not later than 5pm on Friday 27 th September, 2019.